Set and forget (or passive) fundraisers operate continually in the background, and apart from the initial effort of organising the program, they can bring in a steady stream of income throughout the year.
Although they might not have the same earning potential as a single, highly organised event, set-and-forget fundraisers steadily tick along in the background, costing nothing and requiring minimal effort. Over time, these set-and-forget fundraisers can bring in an impressive – and very easy – contribution to your fundraising coffers.
Passive fundraising with Aussie Farmers Direct
Aussie Farmers Direct offer a program whereby a school or group can register to earn AFD Dollars, when registered families purchase through their online shopping system. The point of difference here is that the AFD Dollars can only be redeemed for products supplied by Aussie Farmers (fresh food products), but it would certainly provide for a fantastic BBQ or sausage sizzle, provide the ingredients for a cake stall, or supply fresh fruit to hand out during a fun-run or sports carnival.
Click here to find out more about passive Aussie Farmers Fundraising.
Passive fundraising with personalised name labels
There are a number of label companies such as Stuck on You and That’s Mine which offer simple programs where registered schools are offered an online code, allowing 20% of sales to be credited to a fundraising account. Families can order labels for books, shoes and clothes online, with everything organised and distributed by the companies.
Passive fundraising with Bubbler Deals
Set up by a Perth mum in 2012, Bubbler Deals is a national coupon site that not only provides great discounts and deals for families across Australia, but they will also donate 5% of the voucher value back to nominated primary schools and playgroups. There are hundreds of beneficiaries across Australia, with thousands of dollars in donations already paid out including $11,000 to Playgroup WA.
Every time a deal is purchased, the customer can nominate which school they wish the donation to be paid to. Deals are advertised weekly and include everything from kids movie and popcorn deals, massage sessions for mum, saving off back-to-school books and more.
Click here to find out more about passive fundraising with Bubbler Deals and how to nominate your school as a beneficiary and click here for more information about the story of how Bubbler Deals began.
Passive fundraising with Gifts 4 Good
Gifts 4 Good is a group of over 400 online shops incorporating everything from Amazon, The Book Depository and Dan Murphys to Intaflora, Adairs and Adultshop (I said it included everything). When people shop through the Gifts 4 Good website at one of these online stores, they will donate a percentage of the sale (from 1%-8%) to a charity of your choice.
Schools and charity groups can nominate to be a recipient of Gifts 4 Good fundraising so that every time one of their supporters buys something online, money is credited to your fundraising account.
Click here to find out more about passive fundraising with Gifts 4 Good.
Passive fundraising with IGA Community Chest
IGA (the Independent Grocers of Australia) support local beneficiaries by donating a percentage of sales of their IGA branded products back to local groups (2 cents per product sold).
You must apply to your local store to become a beneficiary and provide a submission based on what type of group you are (anything from a local school, play group, sports club or other charitable organisation) and what you will use the money for. To date, the IGA Community Chest has provided over $70 million to groups across Australia.
If you are selected to be a Community Chest beneficiary, then it is a matter of advertising the fact to your group and local community. Some stores provide a card to shoppers which, when shown every time they shop, will allow any points accrued to be directly credited to the community group. Apart from reminding your school or group that they should shop at their local IGA, there is no more work involved, and money raised will be directly sent to you throughout the year.
Click here to find out more about IGA Community Chest.
Passive fundraising with Zip and Go
Zip and Go sells reusable food pouches which are safe, easy to clean and promote zero waste. By registering with the program for a year, any sales made by families from your school during that year will earn 20% for your fundraiser (other organisations receive 10%). No upfront sales are required, and you simply provide families with the password and when they make their online purchase, the money is credited to the schools account.
One advantage of this type of product-based fundraising is that all the distribution and packaging requirements are completely managed by the company – and after the initial set-up (and some marketing within the school) – there is no effort required at all.
Click here to find out more about passive fundraising with Zip and Go.
Passive fundraising with toy catalogues
There are a number of companies which provide catalogues once or twice a year to schools and community groups, selling an enormous range of toys, craft and educational products. While the price of buying the toys may be slightly higher than in the shops, not only are they convenient for families in the lead up to Christmas, they offer a massive 20% benefit to fundraisers, which can then be used to purchase toys and other items. For more information on fundraising with toy catalogues, click here.
Start an annual drive
Often companies also provide a range of promotional material and sample packs which can be used to advertise the program within the school, and since new lunch bags and labels are often required at the beginning of each school year, a dedicated marketing campaign could be initiated during Term 4 every year.
The key to successful set-and-forget fundraisers is keeping them at the forefront of families minds. If people don’t use the programs, then the school can’t make any money. New families to the school need to be told about the program, and old families need to be constantly reminded.
Create a flyer with all the details about passive fundraisers including links, web addresses, images and passwords and provide them to families at the beginning of every school year. Create a dedicated page on your school website for families to visit, and include brief mentions (and links) in your school newsletter.
What other set and forget passive fundraisers do you use at your school or club?