Fundraising Mums is written by Shannon Meyerkort, an experienced writer and blogger with three primary-school aged daughters. She has a chronic inability to say no, which combined with a natural sense of curiosity and certain OCD bossiness means she’s often hanging out at her daughters’ school “helping” and organising things.
I first had the idea for Fundraising Mums in February 2015. It was one of those lightbulb moments. I had put my hand up at my daughters’ school to help organise an annual mini-fete which raises much-needed money for the Pre-Primary and Kindy. It is held every year, so there are certain expectations and traditions, but I was drawn between wanting to do something new and fresh but (and let’s be honest) with the least possible amount of work. I needed some new fundraising ideas.
Looking online for ideas, I was struck at how many fundraising companies there were, but how little information there really was. There are hundreds of businesses based around raising funds for schools and charities and sporting clubs, but I couldn’t find anyone who reviewed them in a meaningful way. Were they easy to use? What was the time investment like? How much money was raised and how much did it cost to raise? What did the kids (and parents) think?
Was it actually worth it?
We had four weeks to plan our mini-fete, so engaging an external company to help with our fundraiser was out of the question, but when I began to look online for ideas, I was again struck by the realisation that we would need to reinvent the wheel. There are a lot of great ideas out there, both big and small, but there isn’t much available beyond the idea itself. We would need to start from scratch.
Fundraising Mums is aimed directly at parents and community groups who are organising their own events within schools or the community. It has everything for the first-timer who has found themselves suddenly responsible for raising money at school and no idea where to start, to people who have been helping for years and are seeking new ideas and methods. It is a site which brings together ideas for fundraisers, downloadable how-to and check-lists, reviews of commercial fundraising companies as well as offering a space for people to share their success (or failure!) stories.
It’s important to remember that an idea that works well for one school might not be as successful at another. There is a huge difference in raising funds in an enormous high school with 1,000 students and trying to raise money in a small country school with 60 kids. My aim with Fundraising Mums is to have solutions for both these scenarios – and everything in between.
If you have any great ideas or stories you would like to share with the fundraising community please contact me at firstname.lastname@example.org
Where you will find Fundraising Mums
P&C Voice (WA Council of State Schools Organisation)
Parent Chatter (The Federation of Parents and Friends Associations of Catholic Schools in Queensland)
Mouths of Mums (http://www.mouthsofmums.com.au/)
Sponsored Posts and Affiliate Marketing
I accept payments for sponsored posts and advertising on Fundraising Mums to help offset my time and the costs associated with running a website. Sponsored posts are always labelled as such, but I only accept advertising from companies I feel fit in with the general philosophy of the site and would use personally or at least consider as an option for my school. This involves a single upfront payment from the businesses to myself.
I also have affiliate marketing links on this site, for companies which I think are relevant and appropriate to readers. When you click on an affiliate marketing link and make a purchase, at no extra cost to you, I am paid a small commission. This money goes towards the costs of running and writing Fundraising Mums.