Heather Brae has been making baked treats since 1941, and this Australian family-owned company offer a variety of fundraising options including year-round slices and cookies and special Christmas treats.
In a nutshell
The product: baked slices and cookies such as shortbread, rocky road and jam tarts
Suitable for: everyone
Profit: $3 per packet sold (slices and biscuits) and $20 per box on the Supa Cookie fundraiser (approx. 28-40%)
Heather Brae was established in 1941 as a small family-owned business, and over the past 70 years has grown to be a national supplier of cafes, grocery stores and – more recently – fundraising groups. Their core products are classic slices and cookies with festive treats such as fruit mince pies and shortbreads available around Christmas.
Fundraising with cookies and slices
Heather Brae offer two primary fundraising options:
- The Supa Slice and Bakery Treats Drive operates like a classic lamington drive, with order forms being distributed to students/members who then go away to sell products to family, friends and neighbours.
Products available for the Treats Drive include
- Slices (7 varieties such as Rocky Road, Caramel Slice, Lemon Slice, Brownie, Hedgehog and Raspberry Crumble) Four large slices packed into a reusable Décor container. Sale price $10.50 (profit $3)
- Classic Range (Choc Viennese Fingers, Yo-Yos, Jam Tarts, Neenish Tarts etc). 12 pack. Sale price $8 (profit $3).
- Gluten-free options (Melting Moments, Choc-chips). 12 pack. Sale price $8 (profit $3).
- Baked Fresh range (Smartie Pants, Muesli, Freckle Face). 10 pack of cookies in resealable stay-fresh bag. Sale price $8 (profit $3).
- Anzac and Choc-chip cookies (plain and choc-coated Anzac, various choc-chip flavours). 8-10 pack of individually wrapped cookies. Sale price $9 (profit $3)
- Beautiful new Australian themed gift boxes, with a choice of melting moments or shortbreads.
Orders can be taken for any combination of these treats, with payment from customers being taken at the time of the order. Once the drive is over (two weeks is recommended), the final order is sent to Heather Brae along with payment and the delivery is made 14 to 28 days later depending on where you are. The school/fundraising group is responsible for sorting and distributing orders to customers.
- Supa Cookie Carry Packs operate more like a chocolate drive, with carry boxes containing 50 individually wrapped cookies being allocated to students to sell. The boxes contain six varieties of cookies including cranberry and dark choc chip, muesli, happy face, smarty pants, freckle face and low gluten triple choc chip. Each box costs $30 to purchase and has a RRP of $1 per cookie, allowing a profit of $20 per box. It is recommended that each student or family be allocated one box to sell.
Approved customers will be given 21 days to pay for the carry boxes although first time customers are required to pay a 20% deposit which can be made via credit card direct deposit or cheque. Therefore, if a school orders 150 carry boxes, they would be required to pay a $900 deposit. The remainder ($3,600) would be due 21 days after receiving the invoice, and the school/group keeps a $3,000 profit (assuming all cookies are sold).
Christmas treat fundraising
At Christmas time (4th term only, between September and December), you can also request Christmas Fare packs, which operate like the Treats Drive and offers fruit mince pies, Christmas shortbread shapes, yo-yos, choc Viennese fingers, Christmas cookies and rocky road. Profits are slightly less ($2 per pack) but they are packaged especially for Christmas (including the cute Christmas cookie stocking which contains a variety of 8 individually wrapped cookies) and the variety pack, which contains four trays of goodies including fruit mince pies, melting moments, and Christmas shortbread.
The Christmas Fare fundraiser can be run in conjunction with the Treats Fundraisers, simply by stapling the order forms together.
Full ingredient lists and nutritional information is available on the website here.
The fundraising process
There are no minimum orders for either fundraising option, although orders of less than $600 (ie 20 carry boxes) will incur a $30 delivery fee. No returns are accepted.
Heather Brae use Bluestar Couriers are able to deliver to WA, SA, ACT, VIC, TAS, QLD, unfortunately not to NT. Due to shipping costs, customers in Perth are asked to collect their order from the freight depot in Kewdale while Qld customers are asked to collect from Brisbane.
Contact the fundraising coordinator Helen, on 1300 191 491 or email her at [email protected]. Order forms can be emailed immediately, for you to photocopy and distribute at school (or emailed to parents) if you wish to start urgently, or coloured forms can be posted via Australia Post.
You will also receive a fundraising kit containing sample letters, tally sheets, helpful hints and other marketing materials.
Depending on where you live, allowing 4 weeks for delivery and 2 weeks to conduct the fundraiser, a Christmas fundraiser could be conducted up to the end of October, or even through to mid-November for schools and clubs located closer to the Heather Brae factory in Melbourne.
Rewards for fundraising with Heather Brae
Orders of more than $600 are eligible for a ‘Helpers Sample Box’ containing 24 individually wrapped baked treats.
Orders of more than $1,200 are eligible for a Supa Cookie Carry Box containing 50 individually wrapped cookies.
Rewards can be used as thank you gifts, samples, incentive prizes or sold to increase profit.
All Heather Brae products have a good shelf life and are shipped with ample time but it is good to know that almost of the baked goods can be frozen, making them a good option for lunchbox treats, especially since many are already individually wrapped. This may make a good selling point, appealing to parent’s need to save time in the mornings.
Only for new schools wishing to do the Supa Cookie Carry pack fundraisers are any funds required upfront. For subsequent fundraisers and the Treats Drive, no payment is required upfront and payment is made from the money collected from customers.
While the Christmas Fare is obviously designed for Term 4 fundraisers, both the Treats Drive and Cookies fundraisers would also be well suited in the lead-up to Easter.
Both the Treats Drive and Cookies fundraiser would also work as a stall at a school fete or community markets. For the Treat Drive, orders and payments would be taken on the day of the fete/market and customers given a flyer detailing the time, date and location of the collection. If your school is able to hire a stall at a local farmer’s market over one or two weeks, it would be easy to allocate another weekend or two the following month, where customers could return to collect their goodies. Since it would guarantee customers returning to the market to collect their goodies, you could use this as a bargaining chip (and your status as a fundraiser) to ask the market organiser to waive the hire fee.
For more information
Visit the website at http://www.heatherbraeshortbreads.com.au/
Disclaimer: I was sent a Supa Cookie Carry Pack by the Heather Brae team after this article was published. They were delicious.
Updated November 2017.