Updated March 2019
Made in Australia, these Rocky Roads fundraising packs offer a variety of flavours of peanut, egg and dairy free goodness which practically sell themselves. Chocolate fundraising is particularly successful in the lead-up to Easter, and are also popular for Mother/Fathers Day and Christmas.
Fundraising idea in a (chocolate dipped) nutshell
Fundraising ideas: fundraising boxes have twelve x 100g rocky road bars in a variety of flavours. All Rocky Roads are peanut, gluten and egg free.
Suitable for: everyone
Profit: 33% – Each box of twelve bars costs $36 with a sell price of $48 ($12 profit per box)
Rocky Road House was started by an Aussie mum keen to find a dessert suitable for her daughter who had allergies to nuts, gluten and eggs. What started as a hobby soon became a national business, with fundraising packs now available across Australia.
RockyRoad House have three chocolate fundraising packs – 12 x 100g bars, and mixed boxes with 100g bars with Funny Bunnys (either 8 Rocky Road and 4 Funny Bunnys, or 6 of each. They also offer larger 200g bars.
Fundraising bars are 100g and come in eight different flavours including popping candy, milk chocolate, white chocolate and cranberry, raspberry and honeycomb crunch. In the name of research I have willingly sampled a number of the bars* and can assure you they are fresh and full of flavour – the chocolate and marshmallow are very good quality, and the variety packs have a good mix of dark, milk and white chocolate bars, meaning they will appeal to a wide audience. Each 100g bar is packaged in a sturdy cardboard/plastic box in fun colours.
Funny Bunnys are individually boxed, making them perfect for Easter. Each weighs 105g and they come in four flavours – milk chocolate, white chocolate, salted caramel and white chocolate with sprinkles.
Full ingredient lists and nutritional information are available on the website.
The chocolate fundraising process
For the 100g/mixed boxes, there is a minimum order of 16 boxes for fundraisers, costing $576 (payable within 30 days from invoice). Shipping is free however, and the profit for 16 boxes is $192.
200g bars come in boxes of 8, and have a purchase price of $4.50each and a sell price of $6, meaning you will make a profit of $1.50 per bar (minimum order 128 bars/16 boxes).
The ordering process is done entirely online and is very simple. Access the Rocky Road website and go to the ‘Shop’ option, then you click on Fundraising which takes you to a dedicated page.
It is recommended to allow one box (or twelve bars) per student. A school with 100 students participating in the fundraiser would make a clear profit of $1,200.
The 100g bars are perfect for one or two people and not too confronting for even the most health-conscious parent. The larger 200g bar would be suitable for a few people to share.
Boxes are pre-packed with a variety of flavours. You could boost sales with a marketing campaign such as ‘what’s your favourite flavour’, encouraging people to try as many flavours as possible.
Because these Rocky Roads are peanut, gluten and egg free, it is a special marketing point for families who have allergies and intolerances.
There is no requirement for upfront payment which means that the club or school can complete the fundraiser and then pay the invoice with no need to have the money in advance.
A Rocky Road drive would work particularly well just before Christmas or Easter as well as for Mothers Day, Fathers Day, Grandparents Day or even Teacher Appreciation Day.
For more information
Visit the website at http://www.rockyroadhouse.com.au/
Want more? Check out my article on the top sugary fundraisers.
*Disclosure – Fundraising Mums were sent some Rocky Road sample bars for the purpose of this article. Naturally, they were delicious.