Humanitix is what’s known as a disrupter, coming into a well-established market (online ticketing) and making some rather big moves. Here’s just some of them: it’s a registered charity, it uses 100% of profits from booking fees to fund educational projects for disadvantaged kids in Australia and abroad, and it’s integrated with Canva so while you are saving money and helping the kids, you can look good doing it.
What is Humanitix?
Every time you buy a ticket online you are hit with a booking fee. In Australia, these add up to over a billion dollars every year. As outlined in my article ‘A Guide to Online Ticketing’ they vary considerably and usually incorporate a flat fee per ticket plus an overall percentage.
Humanitix is the world’s first not-for-profit ticketing platform. Although there are paid staff, there are no shareholders, and 100% of profits from their booking fees go to fund various charity projects at home and overseas.
Humanitix was established in 2016 and since then the social enterprise has hosted more than 1,000 events, sold more than $3 million worth of tickets and more importantly, donated over $250,000 to its charity partners.
How much does Humanitix cost?
Humanitix offers a two-tiered pricing system.
For schools, sporting clubs and not-for-profits:
Free to use for free events.
For paid events – the booking fee is 2.5% plus 50c per ticket
For all other businesses and groups:
Free to use for free events.
For paid events – the booking fee is 4% plus 99c per ticket.
These costs include credit card processing and can be passed on in their entirety to customers when they book their tickets.
Example: Fred buys two tickets at $20 each using his credit card. The booking fee is (flat fee) $0.50 + (percentage) $0.50 per ticket and can be passed on entirely to the customer who pays a total of $42. The event organisers receive the full amount of $40.
Alternatively, the organisers can choose to absorb the full cost so the customer pays for the tickets only (2 x $20 = $40) and the organisers pay the 2.5% and 50c per ticket (total $2) and receive $38.
Please note that booking fees are per ticket, not per order – so if you set up your tickets with only two options – ie. a fun run entry ticket ($10) and a sausage sizzle ($3), for a family with three kids – they will end up paying 6 booking fees ($3). This can be avoided somewhat (although it is a bit clunky) by creating tickets that cover all the options – ie 1 fun run, 1 fun run and 1 sausage sizzle, 2 fun runs and 2 sausage sizzles, 3 fun runs and 3 sausage sizzle etc.
What do Humanitix offer?
Humanitix is a full-service ticketing provider with a huge range of offerings:
– sell tickets online for any event including complex ticket combinations and promotional codes
– accept payment via credit card or invoice
– design a beautiful event page in minutes using the integrated Canva templates.
– sell merchandise (ie t-shirts, bags, programs etc) at the same time as selling tickets, which customers can then collect when they arrive at the event
– download free scanning apps so you can scan your customers tickets as they arrive
– integrated with Google analytics, Facebook and Zapier Integration so you can promote and track your adverts
– send emails to attendees directly from the Humanitix platform and add messages to the ticket orders
– inform attendees about accessibility features at your event and accessible ticketing pages for guests with special needs
– Automatic DGR Receipting produced for relevant donations after purchase
– human support 24/7 at the end of the phone
You can tickets to any type of event including: quiz nights, fundraisers, festivals, theatre shows and dinners (you can even allocate seats), movie nights, training courses or seminars, dances, business events, concerts, markets, reunions and discos.
To date Humanitix have already worked with thousands of event providers including Barker, Vision Australia, Knox, Loretto, Cancer Council NSW, Parliament House, the ParaRoos, Westfield, The United Nations, Football Federation of Australia and countless others.
How does Humanitix fund educational projects?
All profits from the booking fees are donated to their charity partners. This equates to a minimum of 30% of the booking fees collected for ‘business’ events and 10% of the fees for school and NFP events (the difference being is that school/NFP events are charged at a lower rate and so have a smaller profit margin).
There are three projects supported by Humanitix, and organisers can choose which of the three their booking fee profits are directed towards:
- Literacy programs for young girls (charity partner Room to Read) where $70 enables one girls to participate in the program for a year and learn to read and write
- Indigenous scholarships (charity partner Yalari) where $20,000 provides an annual scholarship for one Indigenous child to attend one of Australia’s best schools
- Meals for disadvantaged school children (charity partner Ozharvest) where every $1 raised provides two meals for hungry kids
A school disco which sell 200 tickets at $10 each has a combined booking fee of $150. A minimum of $15 will donated to Humanitix charity partners, which is equivalent to 30 meals for hungry school children.
A charity dinner which sell 500 tickets at $50 each has a total booking fee of $875. A minimum of $87.50 will be donated to Humanitix charity partners which is equivalent to one girl being funded to enrol in a literacy program for a year.
Every year a wine region holds an enormous 3 day food and wine event selling 10,000 tickets for $25 each. The booking fee is $19,900. A minimum of $5,970 will be donated to charity partners each year – and after three years they will have paid for a full one year scholarship for an Indigenous student to attend one of Australia’s best schools.
Many events who run their ticketing through Humanitix share the program they are supporting as part of their marketing strategy, and afterwards you can share the impact you have made as a community.
Learn more about the founders of Humanitix here.
Visit Humanitix here.