Last year I went to a local school fete, and there was one stall that was so busy, with crowds four or five people deep I couldn’t even get close to see what it was. Then the crowds parted like magic and I saw what was causing the commotion: Krispy Kreme doughnuts. And even though it looked like they had a thousand boxes, apparently they sold out long before the fete was over.
Fundraising idea:
Product: boxed dozens of Krispy Kreme doughnuts
Suitable for: any community or not-for-profit group in selected areas of NSW, QLD, WA and VIC
Profit: $6-$7 per dozen (box) or more if you choose to sell individually
Fundraising with doughnuts
Krispy Kreme doughnuts are those superlight, fluffy American doughnuts so famous they appear in the Smithsonian’s Institute’s National Museum of American History. Australia is the only country outside of the US which has Krispy Kreme, and luckily for us, they have a fundraising program too.
Who can fundraise with Krispy Kreme?
Any community or not-for-profit group is eligible to take part in the fundraising program. This includes schools, community organisations and registered charities. You may fundraise once a quarter with Krispy Kreme.
A letter from your chosen not-for-profit organisation, signed by a person of authority (president, principal or chairman) and on the organisation’s letterhead must be submitted to Krispy Kreme as part of the booking process.
What Krispy Kreme products are available for fundraising?
You can choose either boxed dozens of the original glazed doughnuts or the classic assorted dozen which include a pre-determined mix of Original Glazed, Choc Iced, Choc Iced Sprinkles and Strawberry Iced.
You can choose to sell the products as single items or as boxed dozens.
At Christmas you can also order the special Christmas Dozen. Check it out here.
How much money can we make?
Groups purchase Original Glazed for $13 per dozen. It is recommended you sell at $19 per dozen making a profit of $6 per dozen.
The Assorted Dozen costs $16 to purchase. Normally a mixed dozen would sell for $26.95 in the shops, but a sale price of $23 is recommended (a profit of $7 per box). Please note these prices don’t take into account delivery/freight charges and only apply to orders that are picked up in-store.
Additionally, if you are selling at an event such as a fete, movie night or election day fundraiser you can sell the doughnuts as singles as well as dozens.
There is a minimum order of 30 dozen.
If you sell 50 dozen boxes of Original Glazed at RRP, your profit would be $300.
If you sell 250 boxes of Original Glazed at RRP, your profit would be $1,500 (plus you would be eligible for 20 free boxes, boosting your profit to $1,880).
When are Krispy Kreme Fundraisers available?
If you are located near a Krispy Kreme store, you can organise a fundraiser anytime the store is open.
Many stores can arrange delivery (for a fee) within a specified region Monday to Friday. Weekend fundraisers must be collected from the store by the fundraising group.
Krispy Kreme will also air-freight doughnuts to certain locations in Tasmania and Queensland (for a fee) which depends on the local flight schedule.
Check here for delivery information.
However, if you are able to collect the order yourself, you can arrange a fundraiser for any time the store is open. Retail and factory shops open between 6am and 9am, seven days a week, depending on its location, which you can find out here: https://www.krispykreme.com.au/our-stores
How do I organise a Krispy Kreme fundraiser?
A minimum two weeks notice is required for all fundraising orders.
Make an enquiry on the website, giving the preferred date of your fundraiser (pick-up date) and the approximate number of dozens you wish to order. A consultant will respond within two days to confirm if that date is available (so it’s best to get in early).
Once confirmed start taking orders from your customers, collecting money at the same time (you will need to create your own order form). Alternatively, if they are for an event, you skip this step and just proceed with your order.
The final numbers are required two weeks before your event.
Payment is required one week prior to your event, either by credit card or direct deposit.
For more information on the booking process click here.
What else should I consider?
Krispy Kreme doughnuts are best eaten within 24 hours so you need to arrange your collection/delivery time carefully.
If you are running a weekend fundraiser/event and need to collect your donuts, you need to keep in mind how much space you require to transport them. You can only stack the boxes 4 high (8 high if you bring along pieces of thick cardboard to lay between the boxes halfway up the stack).
Once you know the size of your order, you will need to calculate how cars/4WD you need to help transport the doughnuts. Don’t transport them in a ute, as exposure to heat and direct sunlight will spoil them, and they cannot be frozen or refrigerated.
You can choose to sell the dozens/singles at any price you wish.
There are no returns for unsold dozens if you have ordered for an event.
If you are selling by pre-order and have a special pick-up day arranged, there will always be people who forgot to order and really want to buy some. You can consider ordering a few extra dozen and selling them at a premium on the day.
On distribution day (or at your event) the doughnuts need to be stored in a cool place out of direct sunlight. Again, boxes can only be stacked 4/8 high, so keep this in mind if you have only a small marquee. You may need to store the majority of boxes inside, and have volunteers bringing stacks out as customers come to collect/buy their orders.
Download the Krispy Kreme fundraising kit here.
What else do I need to know?
Krispy Kreme offer a bonus system to help fundraising groups where they provide an extra 10 free dozen boxes for every 100 boxes ordered (up to 40 free boxes).
If you order 150 boxes you will receive an extra 10 for free.
If you order 300 boxes you will receive an extra 30 boxes for free.
Please note delivery and freight charges still apply to free boxes.
For further information or to book a fundraiser visit Krispy Kreme at: https://www.krispykreme.com.au/
