The simple truth is that sugar sells, and while individual families, schools and organisations may have a policy of avoiding these types of fundraisers, for others they can be a hugely successful way to raise funds. These are some of the most popular and profitable sugar-powered fundraisers in Australia.
Krispy Kreme doughnuts
Krispy Kreme offer boxes of 12 original glazed or 12 assorted doughnuts to fundraising groups. Due to the short shelf life of the products, you need to have an efficient distribution process set up, or sell at an event such as a fete or market.
The boxes of original glazed are purchased for $13 and sold for $19 making a profit of $6. The assorted dozen costs $16 to purchase and while you can sell for any price you choose, they recommend $23, with a profit of $7 per box.
A school of 250 kids who each sold one box of original doughnuts would make a profit of $1,500 (minus any shipping costs).
Frozen Cookie Dough
Billy G Gourmet Cookie Dough is an Australian product, with frozen cookie dough in a variety of flavours being sold in 1kg tubs, enough to make approximately 40 cookies. This is a classic lamington drive, with orders being taken in advance, and the school/group responsible for allocation of the product.
The frozen cookie dough is not available anywhere else, making it a unique and fun product to sell, although the fact it is frozen does raise some logistical issues when it comes to distributing it.
With ten different flavours (including gingerbread and dog biscuits) selling for between $15 and $16 per tub, the profit is a flat $3.50 per tub.
A school of 250 students each selling five tubs of frozen cookie dough each would make a profit of approximately $4,375 (minus any shipping costs, if applicable).
Rocky Road House
Rocky Road House was founded by an Aussie mum who wanted to find a treat for her son who had a number of dietary intolerances. As a result, the 8 flavours of rocky road (such as popping candy, honeycomb crunch and white chocolate & cranberry) are egg, peanut and gluten free.
Fundraising packs contain 12 individually packaged 100g bars of rocky road in various flavours. As with all ‘chocolate drives’, the boxes are pre-purchased and it is recommended that one box per student is ordered. The profit for each fundraising pack is $12, which involves selling 12 bars at $4 each.
Rocky Road House also offer larger 200g bars as well as mixed packs which contain both rocky road and ‘funny bunny’s which are perfect for Easter fundraisers.
A school of 250 children each selling one box of rocky road (12 bars) would make a profit of $3,000 (minus any shipping costs).
Cadbury Freddo Frogs
Giant Freddo Frogs are probably one of the oldest and most well-known fundraisers in Australia, although in recent years the Cadbury ranges has extended to include lollies (Natural Confectionary Company), Toblerone, and mini bars (ie Cherry Ripe, Crunchie etc).
This is the classic ‘chocolate drive’ fundraisers, with the group pre-purchasing boxes of individual chocolates and selling them for a profit. The onus is to determine the correct amount of boxes to purchase, as no returns are accepted, and to buy extra during a successful fundraiser would mean delays and extra shipping costs.
Profits vary between $20 and $25 per box, which involves selling 20 bags of lollies or up to 50 individual chocolates.
A school of 250 children each selling one box of Funpack Freddos (60 x large 35g frogs) would make a profit of $6,000 (minus any shipping costs).
Heather Brae Shortbreads
Heather Brae is an Australian family company who makes shortbreads, slices, and other baked goodies. They offer the Supa Cookie Carry Box, which contains 50 individually wrapped cookies in six different flavours.
The boxes cost $30 to purchase and each cookie is sold for $1, making a profit of $20 for each Supa Cookie Carry Box.
A school with 250 children selling one Supa Cookie Carry Box each would make a profit of $5,000 (minus any shipping costs).
DIY Sugary Fundraisers
Other sweet successes include:
- Cake stalls
- Decorating gingerbread men
- Ice cream vans
- Guess the number of jellybeans in the jar
- Lolly bags
- Lollypop tree
- Home-made lemonade
- Fairy floss
To find out the difference between a lamington and chocolate style drive, read the article here.