Updated March 2019
Heather Brae has been making baked treats since 1941, and this Australian family-owned company offer a large fundraising cookie box to schools and groups across the country.
In a nutshell
The product: pre-packed boxes of mixed cookies, 6 flavours
Suitable for: everyone
Profit: $20 per box on the Supa Cookie fundraiser
Heather Brae was established in 1941 as a small family-owned business, and over the past 70 years has grown to be a national supplier of cafes, grocery stores and – more recently – fundraising groups.
Fundraising with cookies
Heather Brae offer the Supa Cookie Carry Packs which operates like a chocolate drive. Each carry pack contain 50 individually wrapped 30g cookies. The boxes contain six varieties of cookies including cranberry and dark choc chip, muesli, happy face, smarty pants, freckle face and low gluten triple choc chip. Each box costs $30 to purchase and has a RRP of $1 per cookie, allowing a profit of $20 per box.
It is recommended that each student or family be allocated one box to sell.
Approved customers will be given 28 days to pay for the carry boxes although first time customers are required to pay a 20% deposit which can be made via credit card direct deposit or cheque.
Therefore, if a school orders 150 carry boxes for the first time, the total cost would be $4,500, with a $900 upfront deposit. Total sales would be $7,500. The remainder ($3,600) would be due 28 days after receiving the invoice, and the school/group keeps a $3,000 profit (assuming all cookies are sold).
The fundraising process
There is a minimum order of 80 carry packs for all orders. Smaller numbers may be considered only if the bakery has other orders simultaneously.
Heather Brae use Bluestar Couriers are able to deliver to WA, SA, ACT, VIC, TAS, QLD, unfortunately not to NT. Due to shipping costs, customers in Perth are asked to collect their order from the freight depot in Kewdale while Qld customers are asked to collect from Brisbane.
Contact the fundraising coordinator Helen, on 1300 191 491 or email her at fundraising@heatherbraeshortbreads.com.au.
Depending on where you live, allow 4 weeks for delivery and 2 weeks to conduct the fundraiser.
Worth mentioning
All Heather Brae products have a good shelf life and are shipped with ample time but it is good to know that almost of the baked goods can be frozen, making them a good option for lunchbox treats, especially since many are already individually wrapped. This may make a good selling point, appealing to parent’s need to save time in the mornings.
Only for new schools wishing to do the Supa Cookie Carry pack fundraisers are any funds required upfront. For subsequent fundraisers, no payment is required upfront and payment is made from the money collected from customers.
The Cookies fundraiser would work as a stall at a school fete or community markets, or as a door-knocking fundraiser.
For more information
Visit the website at http://www.heatherbraeshortbreads.com.au/
Disclaimer: I was sent a Supa Cookie Carry Pack by the Heather Brae team after this article was published.
